作為時(shí)裝發(fā)布會(huì)體驗(yàn)的第一環(huán)節(jié),邀請(qǐng)函可謂身負(fù)重任。它既要能從一堆類似的卡片中脫引而出,抓住時(shí)裝編輯的心,更要能夠展現(xiàn)品牌形象,透露新一季的設(shè)計(jì)重點(diǎn)。Wallpaper雜志回顧了2016春夏男裝周的22個(gè)品牌的邀請(qǐng)函,一起來看看一張卡片里藏著多少“小心機(jī)”,你最想要擁有哪一枚?
![1.jpg 1.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591766486675003906380.jpg)
作為時(shí)裝發(fā)布會(huì)體驗(yàn)的第一環(huán)節(jié),邀請(qǐng)函可謂身負(fù)重任。它既要能從一堆類似的卡片中脫引而出,抓住時(shí)裝編輯的心,更要能夠展現(xiàn)品牌形象,透露新一季的設(shè)計(jì)重點(diǎn)。Wallpaper雜志回顧了2016春夏男裝周的22個(gè)品牌的邀請(qǐng)函,一起來看看一張卡片里藏著多少“小心機(jī)”,你最想要擁有哪一枚?
![2.jpg 2.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591767210112501883875.jpg)
Prada|三種不同紋理的塑料套在打開和合并時(shí)會(huì)產(chǎn)生奇妙的透鏡效果
![3.jpg 3.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591768050737506319155.jpg)
Dior Homme|展開后的海報(bào)上印有榮格的名言:in all disorder a secret order
![4.jpg 4.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591768742925004266932.jpg)
Paul Smith|印有這一季設(shè)計(jì)靈感“independent mind”的羊絨手帕
![5.jpg 5.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591769383550007357867.jpg)
Yohiji Yamamoto|牛皮紙袋邀請(qǐng)函,一側(cè)是Yohji的手繪,另一側(cè)則是發(fā)布會(huì)信息
![6.jpg 6.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591769874175002488717.jpg)
Louis Vuitton|以壓印的方式呈現(xiàn)標(biāo)志性的品牌logo,海軍藍(lán)鋼筆字非常優(yōu)雅,而另一張是邀請(qǐng)前往巴黎Colette觀賞2015秋冬系列的邀請(qǐng)函
![7.jpg 7.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591770400737506365204.jpg)
Saint Laurent|一本小冊(cè)子邀請(qǐng)函中收錄了Hedi Slimane的靈感來源——81歲的美國(guó)藝術(shù)家、雕塑家Billy Al Bengston的作品
![8.jpg 8.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591770933550002026538.jpg)
Wooyoungmi|在織紋卡印有不同階段的月亮
![9.jpg 9.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591771544487501858511.jpg)
Kenzo|一張前往宇宙的單程票,鏡面設(shè)計(jì)的邀請(qǐng)函充滿了未來感
![10.jpg 10.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591772153862509621557.jpg)
Alexander McQueen|作為發(fā)布會(huì)的序幕,邀請(qǐng)函封面上的這位滿是紋身的男子與即將發(fā)布的單品相呼應(yīng)
![11.jpg 11.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591772961675003554537.jpg)
Coach|頗有氣勢(shì)的邀請(qǐng)函,暗示著一場(chǎng)紋理與顏色的迷幻混合即將滾滾而來
![12.jpg 12.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591773413237505801894.jpg)
Neil Barrett|這位米蘭設(shè)計(jì)師在有機(jī)玻璃材質(zhì)上暗示即將發(fā)布的重點(diǎn)圖案
![13.jpg 13.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591773949175004004738.jpg)
Oliver Spencer|鮮明的紅色圖案是從美國(guó)極簡(jiǎn)主義雕塑家Richard Serra的作品中獲得的靈感
![14.jpg 14.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591774421050005781047.jpg)
Gucci|一幅精心繪制的古羅馬主題的畫作
![15.jpg 15.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591775111675002256241.jpg)
Piquadro|這個(gè)意大利皮具品牌的邀請(qǐng)函是一張激光切割的鋁制卡片
![16.jpg 16.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591775883550001549067.jpg)
Versace|金色的哨子發(fā)出的音量是否會(huì)更響?
![17.jpg 17.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591776611675007838825.jpg)
Junya Watanabe|邀請(qǐng)函傳達(dá)了這一季的靈感“遙遠(yuǎn)”(Faraway),跟具體的說是前往非洲
![18.jpg 18.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591777078862505601042.jpg)
Salvatore Ferragamo|大地色條紋暗示了新一季的色彩盤
![19.jpg 19.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591777777300004333666.jpg)
Raf Simons|干凈,優(yōu)雅
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Margaret Howell|傳達(dá)出一如既往的簡(jiǎn)潔、經(jīng)典、優(yōu)雅的氣質(zhì)
![21.jpg 21.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591778863237504185285.jpg)
Issey Miyake|設(shè)計(jì)師高橋佑介被攝影師水谷義的“東京鸚鵡”系列深深吸引,生動(dòng)活潑的展示了城市中的自然
![22.jpg 22.jpg](http://img.cndesign.com/upload/news/20160804/201608046360591779363237503046146.jpg)
Bally|經(jīng)典的皇家藍(lán)搭配現(xiàn)代風(fēng)格的襯線體,穩(wěn)重又摩登
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Paul Zileri|電路板風(fēng)格的幾何圖案營(yíng)造出視錯(cuò)覺,體現(xiàn)了設(shè)計(jì)師對(duì)科技的迷戀